About Us

BellaRu was inspired by and brought to life in honor of our beautiful daughter, Ruby. Ruby received a birth diagnosis of Down Syndrome along with many other complications. Her resilience, strength, and never-ending smile has reignited our own passions and pursuits, including this boutique!


Core Values

/\ - Motivate 

/\ - Advocate

/\ - Educate


Our Mission

To raise down syndrome awareness, promote inclusion, and spark inspiration through fashion and advocacy!