About Us

BellaRu was inspired by and brought to life in honor of our beautiful daughter, Ruby. Ruby received a birth diagnosis of Down Syndrome along with many other complications. Her resilience, strength, and never-ending smile has reignited our own passions and pursuits, including this boutique!

Core Values

/\ - Motivate 

/\ - Advocate

/\ - Educate

Our Mission

To raise down syndrome awareness, promote inclusion, and spark inspiration through fashion and advocacy!

Partners

Proceeds from last year's purchases went towards a donation and partnership with Changing the Face of Beauty, a non-profit organization committed to the equal representation of people with disabilities in advertising and media worldwide.